Perfectly Average focuses on the period between 1945 to 1963, when the United States struggled with the massive demobilization of troops, reintegration of veterans into the workforce, and massive reorganization of society’s ideals and values. In its analysis of the aftermath of World War II, In particular, it demonstrates the complexities and contradictions in this drive to “normality” in hopes to create uniformly average citizens. What exactly was “normality” in the postwar decades? Why did the population endlessly pursue these impossible ideals? What forces, political and otherwise, were at play in shaping the culture and behavior of the period? In Perfectly Average, Creadick analyzes the nationalistic undertones of “American exceptionalism” that infiltrated everything from postwar scholarship to middle class apparel. Normality went from being a concept to a system of organization for minds, bodies, sexualities, and communities.
Emily Esten is an Editorial Intern at UMass Press. She is a junior History/Digital Humanities major at UMass Amherst.